With influencers rapidly increasing their net worth, it begs the question – What’s happening to all the bloggers?

It was only recently that I started to discover that some bloggers – not all may I add – began to describe themselves in this way when their main source of traffic was via Instagram.

With #bookbloggers as one of the most popular hashtags on Instagram, it’s made me wonder… Are bloggers leaving their blogs for grid-style Insta?

I flicked straight to my WordPress account and began to scroll through all of the blogs I could find in relation to either writing or reading.

It was eye-opening.

I was showered with blogposts that showcased creative writing (short stories, prose, poetry, flash fiction…).

Although great to see, I wanted to find something that resembled the online article structure that I tried to use within my own blog.

I kept scrolling and came across bloggers who posted regularly. The catch?

The posts were really short.

After a good twenty minutes of searching the web, I managed to find some book blogs that resembled a larger showcase of their Instagram pages. They were filled with their monthly book goals, brief reviews and their views on plot, theme and narrative.

At last.

I’d found the book blogger that I used to love.

I clicked a like and follow on their blog straight away and felt instantly assured.

Looking through the blogosphere really reinforced why I love blogging so much. The blogs were clearly the writer’s own space within the digital world to ponder their thoughts.

It was refreshing to see; they reminded me of a digital diary that gave me an insight into the writer’s thoughts and beliefs.

I always used to think that a blog had to be long and focused around a key idea or theme.

Now I’m noticing that it’s great to add multiple visuals, whether that’s images or videos, and that size doesn’t really matter when it comes to word count.

In fact, they can come in all shapes and sizes and they’re all a joy to read.

And yes, that includes the short posts too!

But don’t take my word for it, have a look yourself.

Go to WordPress.com, Medium or Tumblr and search a topic you want to read about. I’m almost certain you’ll find a something of interest.

And If you don’t?…

Start your own blog.

One thought on “Are Blogs on the Decline?

  1. Wonderful observations. I think blogging itself isn’t on the decline, but promotional avenues for it is, so bloggers looking to join the fray to earn money are going to be sorely disappointed.

    But there are tons of people who do it out of passion, and that’s the only reason why someone should start blogging in 2022. Thanks for this, Charlotte!

    Like

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